Uh oh! Have no fear, there’s always a few things to double check (ideally before sending your campaign!)
Common themes are:
- For prospecting make sure you have correct office address. Use linkedIn to cross check location with office address. Sending to a ‘companies house’ address/registered office address might not be the actual business address your prospect is located at.
- Your data is a little old and needs validating. People move homes, countries, in with significant others etc!
- Internal corporate mail – once Royal Mail has done its job, it’s up to another business to get this through their own internal system so give it an extra day or two. Co-working spaces often have a pigeon hole system so suggest they go and check their postbox.
- The dog ate it.